British Football Coach, Steve Darby is a FIFA Instructor for Oceania and an Asian Football Confederation Coaching Instructor. He has played/Coached professionally in England, USA, Bahrain, Australia and Fiji,. He has coached in the Malaysian National League with Johor F.A, winning promotion and the Malaysian F.A Cup. He has also won a SEA games Gold medal with Vietnam. After a spell with Sheffield Wednesday in England he coached Home Utd in Singapore winning the FA Cup twice, the league and reaching the AFC Cup semi finals. A later spell in Malaysia with Perak, he won the Super Cup and AFC Qualification. He has worked as Thailand National Team Coach firstly, working with Peter Reid and then Bryan Robson as his Managers. He has also had successful stints in India, including coaching in the inaugural Indian Super League with Mumbai City FC. Recent National Team experience includes; Head Coach and Technical Director of the Lao Football Federation
"All over Asia and in fact all over the Football world, there are an ever-growing number of people who are “the Foreigner” in terms of playing and coaching. Whilst this role was historically an English role this has now spread to include; Europeans, South Americans, Africans and in more recent times, Asian players moving inside Asia and to Europe.
In essence Football is becoming the epitome of the global village and many people have spoken about it as a universal link to safety and sanity for the traveller.
To succeed as a foreigner, it may be worth noting the following comments that have been drawn from experience (and many personal mistakes) and whilst mainly applicable to coaches, many can also be applied to players. The principles are universal but are specified for Asia.
This document was drafted in 2000 but the principles still apply today. Recent Coach sackings in Malaysia and unhappy foreign players, have illustrated that being the foreigner is not a simple task. It can be a wonderful lifestyle, but it is well worth going into the situation with eyes wide open.
Learn the language
Whilst English is widely spoken all over the world and appears to be the most common second language, it is amazing how far a few key words of the native language in the country you are working in, can get you. Even basic courtesy words such as please, thank you, good morning - can really help break the ice. It also shows a respect for the hosts as well as being obviously useful. Short term, contracts fluency is not expected, but try learning 5 words a day with basic grammar and soon conversations can be struck up. Some countries do not have cable TV, so home can be a lonely place if you can’t converse or even understand TV. When you can tell jokes in your second language you have made it. As a player, acceptance in the dressing room often helps performance and language/jokes are vital.
Football terms are universal..shoot! goal! pass etc. but it really helps if you are working with an 18 year old striker to know how to say “bend your run” or “arrive late” in his language. Even more important to say “well done” or “excellent” in that language. Immediate and personal praise is a wonderful motivation to learn.
Understand the culture
Try to understand the culture of your host. No country will expect you to convert to their religion but conversely, don’t try to expose your religious or political beliefs or try to convert players. It’s a tough enough job to get them winning! I was working in a country where I was appalled and upset about the poverty of the people who supported the team. A wise administrator said to me If ‘ I really thought that I could change the poverty of this nation’? He also pointed out that perhaps, the local team winning was already a great support to this community. Idealism is wonderful, but be realistic in what you can achieve. Footballers are often privileged and should help less fortunate people wherever they can, but keep it in perspective. Also try to learn what is offensive. Drinking alcohol, swearing, going without a shirt, showing your feet, are all habits which may be acceptable in one country but offensive or even illegal in another. Remember you are a guest in the country and it doesn’t really matter what they do or accept in England, Germany or Brazil.
Although often laughed at, try to also understand the food! For (from sad experience) it is not funny when you are in bed for 5 days and have lost about 8kg and seriously, you are not able to work. Learn what you can eat and drink and never experiment on the day before a match. It is your responsibility to be fit to play/coach and diet is part of this. Also, it is naive to demand European diets for Asian players. Intelligent research can reveal local equivalents, which have the same nutritional requirements. Players may actually get sick if they are forced to eat alien food, not to mention expecting players from poor economic backgrounds to buy expensive pastas, when rice is far more accessible. Also in most cases, you will have to educate the mother or wife and not the player. Not an easy task when you will probably never meet them.
A Coach must have key relationships with three groups of people. Obviously the most important are the players, for if you do not have the respect and support of the players then everything else is irrelevant. However, it is also essential that the Coach has a good relationship with the “administration” which obviously varies from nation to nation. In some nations a club is ran by a large administration and in others, one man is the “boss” and whether a Coach likes it or not, that is where the wages are coming from. It is very important that early into a contract, role descriptions are to be established - the most important being, who picks the team! Remember it is the Coach who gets the sack, never the selection committee, so my advice is always be prepared to die by your own methods rather than by somebody else’s. “It is better to die on your feet than live on your knees”. Know what your role is, what you can comment on, learn the policy of the club. In reality your role is to get the team to win! Try to gear everything and everybody towards this aim. . If possible, try to control the environment that you are working in. A sad reality is that “long term” in Asian club football is usually ‘next week’. You are lucky if you have intelligent administrators who see a job may take two years. The great sides of the world have consistency of management at all levels, whilst knowing how to structure and build.
A wise Coach will listen to people he trusts. Nobody gets it all right all of the time and there are cultural differences, which are perplexing at first to the foreigner. The effect of marriage on an Asian player being an example, or even simply the role of gender in the society. But the bottom line is establishing a strong professional and personal relationship with the key person in the club and it will make the job far more enjoyable and success more likely.
The third key group in Asia is the media. Once again this varies from nation to nation but in some counties, journalistic ethics are quite flexible, and a vindictive journalist can ruin a playing or coaching career for a ridiculous reason. Try to get to know the key media early in the contract. Be honest with them and try to treat them fairly and equally. Remember they have a job to do and are under pressure from their editors, so don’t lie to them with team selections...Does any professional Coach actually fool the people they are trying to fool with lies about selection? Also give them stories and make their jobs easier. I have also found that by giving “off the record” information early on, which in fact is inconsequential, will enable you to find out who are the true journalists with ethics and who do love the game, or if they’re circulation hunting hacks.
The media is the essential link to the fans. Remember you were once a fan as a young boy and wanted to know all about your team, why deprive young fans of this knowledge. We want people to love the game and we should encourage their passion. Help the media and in return they usually help you. They are often an incredible source of knowledge about player movement and background. Vital in the transfer market.
In recent times there has been a massive growth in social media. This is a complex area and can have both positive and negative effects. Control of this medium is becoming very important to the Coach.
All over the world there are horror stories about players and coaches having money worries due to broken contracts. It is essential to remember that no nationality has a mortgage on corruption, dishonesty or even stupidity! There are examples everywhere. It is also a two-way story with dishonest players and Coaches as well as administrators.
It is essential for administrators to realise that it is impossible for anybody to work at their best if they are worried about money. If people want professional results i.e. winning (Which they all do), they must treat people as they would a doctor, lawyer, or mechanic and pay them correctly for their services. It is better to promise a lesser wage and deliver on time than to have troubles caused by late or non-payments.
When negotiating a contract, the essential ingredient is honesty. Once a contract is signed then that is the terms and neither side should put extra demands on the party. This is a two-way process as I have seen strikers demand extra money for important games. Whilst a few professional players do this, they will ruin it for the vast majority of honest Pro’s. If clubs do occasionally pay “bonus on bonus” for special victories that should be taken as a surprise and not an obligation. Conversely, basic wages should be paid on time, irrespective of results. Very few players enjoy losing and it is a reality of the game that somebody will lose, so results must be put in a sane perspective. Are Cambodia going to play in the next World Cup? No! But have Japan or Korea a realistic chance of making the last eight? Yes! This logic must be applied at all levels of the game. As Arsene Wenger of Arsenal has stated, learning how to react to a loss is a great skill for a Coach.
Lodging a copy of your contract with the national body is usually a wise precaution as they always act in an appropriate manner. However, they can only act on official contracts and not “under the table” promises.
In summary, being a pro in the game as either a player or a Coach is a great lifestyle. However, it is a profession and must be treated as such by working hard, setting high personal standards and continuing to educate and improve. Treat all people how you would like to be treated, with honesty and respect and you will enjoy the job. There are millions of people who love the game and it will give you the greatest moments of your life and you will meet wonderful people from all cultures. You may also experience incredible situations. Such as being tear gassed in Middle East, or a crowd of 1000 Monks in Thailand! Or even your first experience of Kava! Never mind the Bohmos in Malaysia, but usually Footballers are the same over the world and the dressing room laughs are universal. So, avoid the colonial mentality, share the passion for the game and yes win a few games as well! It really helps".